Careful Storage Protects Coffee's Freshness

All coffee flavor, whether it is whole bean or ground, deteriorates after roasting. Proper storage will help maintain the flavor of your coffee.

 Coffee that will be consumed within two weeks should be stored in an airtight container and kept in a cool, dark place. Store coffee that’s kept longer than two weeks in the smallest practical airtight container in your freezer. Do not return it to the freezer once it has been removed, since moisture condensation will hasten flavor loss.

Remember! Air is coffee’s worst enemy. Whole bean coffee retains its flavor much longer than ground coffee since less surface area is exposed to air. Grind your coffee just before brewing to ensure fresh coffee flavor.